6 Must Know Tips - Omnichannel Marketing - Infographic by Referral Candy
This infographic from Referral Candy takes a snapshop at omnichannel tactics within e-commerce. Omnichannel is just a fancy way of saying multichannel. But no matter how it is referred, omnichannel requires more management of message and what customers see online. Its value is highlighted here - Omnichannel customers spend 93% more than direct/online customers.
These are high numbers, but they indicate the importance of developing the brand online, managing the message, and providing the right means for customers to take action. Adding analytics ensures that the right management system is in place. Take a look and share online.
Original Source: www.zimana.com