Let's face it. Coming up with share-worthy content is difficult. The problem is, everyone else is doing it. Yes, I am talking about your competitors, who are publishing one shareworthy piece after another. If you are finding it difficult to come up with such pieces, you need to ask yourself one important question What am I doing wrong? and follow it up with another one How can I come up with share-worthy content?
What you need to do is take a good, hard look at the best content creators in business and do what they are doing. Now, no two content creators think alike, which is the reason why no two pieces of content are the same. But if you dig deep into their content creation strategies, youll find the methodologies or great content creators are pretty similar.
You cant pluck content ideas out of thin air. You need to set aside quite a bit of time for ideation. Your content marketing team needs to brainstorm ideas for your next content piece.
The best creators take time to track the goings-on in their domain. They visit discussion forums, follow thought leaders, attend webinars, have conversations with their target audience, and do a whole lot more to keep on top of the latest news.
Brainstorming for ideas doesn't come easy. You can't just sit around a table and throw ideas at each other. You need to build awareness of the niche you are writing for and then set about ideating.