Digital marketing is marketing of products and services using digital technologies like internet, advertising videos, mobile phones, television and any other digital medium. Digital marketing field has changed a lot in this 21st century; the companies and brands have started using technology to promote their products and services. Digital platforms have incorporated into the everyday life of the people,and as people use digital devices like mobile phones with internet to book grocery instead of visiting physical shops. Digital marketing campaigns are becoming more widespread and efficient for the customers to get what they need. The categories of Digital Marketing are:
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Content marketing.
- Social Media Marketing (SMM)
- Pay-per-click advertising (PPC)
- Affiliate marketing.
- Email marketing.
Search engine marketing (SEO): the search engines whatever you use like GOOGLE, YAHOO!, BING, once you type the content search it shows a list of related links to WebPages that could potentially answer your question you are searching for. Since search engines are now an important part of online marketing, give SEO the focus it deserves. People go to the web to look for things they need. It could be a product or any guidelines about any services they need so promoting business through search engines is the good way to increase your sales. Social media marketing is gaining consumer's attention by promoting products and services using social media websites posting ads and details of the company or products in Facebook, Twitter, YouTube, Instagram etc. and promoting the customers to like and share if they like the products and services. All sectors are using this kind of promotion even banks to increase their revenue they are making advertisements which they can build a trust towards the people on their banks and promote the benefits they provide for the customers. And even the recruiting notification entrance exam details like SBI PO 2018 are posted so that eligible candidates can apply. PPC is an online advertising model in which advertisers can display ads for their goods or services when users i.e. people searching for things online and click on their ads then the advertisers need to pay for the number of clicks or visitors of the site. Every email sends to the potential customer regarding the details about their products and services and the benefits of their products are known as Email Marketing. As the company send emails to their potential customers regarding the updates of their services. In education digital marketing stream is one of the best way to convey their message to the people regarding the facilities they provide and the amenities and their achievements for the progress of the students and also promote about their experienced faculty using all the methods of digital marketing .they can even review about their institution by this mode of communication. Good MBA Colleges in Delhi promote digital marketing as a mode of communication to circulate their memorandums and online notifications regarding the admissions and entrance exams dates and all the details of their institutes and train students about the courses you can choose in marketing to be successful in your career.