If you have just put up a website, you probably all ready have heard words like: keywords, Google Adwords, Google Adsense, SEO. Adwords, Adsense, SEO have one thing in common - Keywords. How important are keywords? Very Important.
Adwords, be it through Google, Miva, or any pay-per-click search engines, you need keywords. With Adwords, you create a three-line ad - 25 word title, with two 35 word lines of ad copy - then you create your keywords. To get the hits, you have to brainstorm for different keywords, that are different but relevant to your target audience. Sound easy? It's not. It takes time, patience, constant tweaking, and hoping that the product you are selling is not already saturated - to much competition, makes it a little more difficult for the novice to make a profit.
Google Adsense is an advertising program created by Google, and which is beginning to be explored by other search engines, such as Yahoo and MSN - that allows you to put targeted ads on your website. If someone clicks on the ad, you earn a small amount of money. These ads are keyword driven and are relevant to your webpage or website.
Sounds simple? Well, not really. There is more too it than just putting an ad on your website and expecting someone to click on it. What's involved? Let's see - color, position, style, to name just a few.
Search engine optimization - this for me has been a time-consuming process - since I am still learning. SEO is keyword driven - the search engines pull the keywords from your web copy - not, to my surprise, from the meta keywords tag. Granted, I still use the meta keywords tag, but maybe in the near future, I will slowly eliminate the tag from my webpages
The search engines do, however, pull information from Meta Description, Meta Title, and the content of your webpages. Thus, content does reign supreme.
Since content reigns supreme, each page should contain useful content and most importantly, your most relevant keywords that you want to emphasize. Secondly, it is best to try and base your keywords around a central theme. I have found that when the keywords diverts away from the main theme - that sends a red flag to search engines. So, if you want to look at your keywords and the density of the keywords on your webpage or webpages - You can get a quick rundown at: https://www.ranks.nl/. It's a free tool, and very helpful.
To conclude, keywords is one of the main ingredients that leads people to your website, product, service and/or ad. AND, keywords based around your quality content will help with your positioning on your website.