In the past few years whole world of digital marketing has dramatically changed, Search Engine Optimization (SEO) just came out as an effective tool to market your brand or product. Search Engine Optimization is a simple way to enhance your business performance through your professional website. It is an amazing marketing strategy because it is cost effective, increases your brand awareness, drive potential traffic to your website, and increases ROI.

SEO is a time consuming part of developing a website, because it's just not about to use keywords in your website but the proper position of keywords are equally important. If you want to rank your website higher in the search results of Google or any other search engine, then using relevant keywords in title tags and Meta description can ultimately show your website in the first result page of search engine. Optimized tags and description, helps to enhance your website's visibility through organic or unpaid search, which automatically engages more traffic to your website. It also makes the process of social media sharing easy so you can get maximum number of visitors on your website, by following these simple techniques you can experience profitable results.

1. Find Your Keywords

This is the basic technique to reach your target audience. Researching relevant keywords for your website is your first step to success. "Google Adwords" is the most useful tool to find which keywords are suitable for your business. It provides you accurate results about which keywords are most used that are relevant to your business; "Moz Keyword Difficulty and SERP Analysis Tool" is another useful online tool that provides you all the details about the volume of keyword search and other similar words that you might want your business to be found by.

2. Optimized Titles and Meta Description

You need to add relevant titles to each page of your website, which should contain keywords and must not be longer than 70 characters (because Google display a limited number of characters in search result). Meta description provides a precise summary of your business or product in search results which helps users to instantly click to your web page. Meta description must contain 150 to 155 characters but just using keywords in it, is not a perfect strategy. The description must be engaging that it should help the visitor to understand about your business and product within a limited number of words.

3. Link Building

Inbound and outbound links are very important part of SEO; it is an important factor which optimizes your website in search results. Good quality link building helps in natural linking which helps search engine to crawl the web and it also defines the relative importance of your business with your customers. Basically search engines like Google, Yahoo and Bing use links to analyze the quality and popularity of a website, for this you can offer your website's content and images to be shared on different platforms by simply asking your customers to provide a link back to your site.

4. Relevant Content Decreases Bounce Rate

Your informative and engaging web content is the key to increase the effectiveness of your website. It encourages users to share it on their social networks. Social shares determine the popularity of your website and brand to search engines. Along with your excellent product, if you have a relevant and well written content on your website then it means you have considered both aspects of quality and quantity and you can also minimize the bounce rate on your site, as it ruins the important image of your business in search results.

5. Long Tail Keywords

Long tail keywords is a prominent factor of most refined search, having high quality and fresh content on yours website can increase the ranking of your website in search engines. You can embed a blog to your website which can attract more visitors, because it targets long tail, descriptive keywords and phrases. People can share it on different social networking platforms which will increase your visibility in search results.

It is important for every business to have a SEO friendly site, to achieve the desired market goals and get perfect return on investment. But developing an accurate SEO strategy is a crucial part, if you want to enjoy the true benefit of SEO then spending a little time on research and making an integrated strategy can provide you long term benefit.

Pevolve makes sure that your company is found globally or regionally by your potential users that require exactly what you offer.

Mahnoor Mirz

Mahnoor is a four year veteran of using social media and both web and mobile technologies to built digital relationships for businesses, organizations, and individuals. Mahnoor speaks, blogs, writes articles, and make media of all kinds at Pevolve.