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In simpler times, the four Psproduct, price, promotion, and placeserved us well as the foundational elements of marketing. Now, however, many companies are adding four new dimensionsengagement, connectivity, data, and technologyto market to individuals, instead of the masses, and to create personalized, contextualized experiences. Together, these new dimensions are ushering in the next era of marketing: dimensional marketing What does this mean for the CMO and CIO? For starters, they are recognizing that the marketing levers of the past no longer work the same way, if at all. The front office of marketing is being recast around connectivity and engagementseamless, contextual outreach tailored to specific individuals based on their preferences, behaviors, and purchase histories. Meanwhile, marketings back office has been transformed by new technologies for accelerating and automating campaigns, content, and positioningfueled by data and analytics. are making retail purchases without regard for channel, geography, or store hours. As such, marketing is evolving significantly, driven by the rapid convergence of customer, digital, and marketing technologies. Not coincidentally, Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit: CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders??all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.
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