Magento is a robust eCommerce platform which provides greater flexible and SEO friendly websites. Today Magento has become one of the leading eCommerce platforms, especially after eBay's acquisition. For this reason, the Magento Developers are in high demand. With Magento design, you get a powerful platform to showcase your products to customers worldwide. The search engine optimization plays a crucial role in the positioning and ranking of a website.

And when it comes to better rankings for an online store, SEO is must along with Social Media marketing efforts. Therefore, it is necessary to optimize Magento Website so as to ensure that the site is gaining visibility and higher rankings from search engines and good circulation.

The search engine optimization can be very delicate, time consuming and arduous. However, if you have enough knowledge and guidance, you can easily optimize your Magento website. There are some points to be considered while optimizing your Magento Store:

1. Website Template

The first thing which you should consider while optimizing your Magento Site is the template which you choose for your website. Your Magento template is the basis of website navigation, which is an important aspect of SEO.

2. Magento Modules

Secondly, you also need to select modules for your website wisely. You should always try to include those modules which help you with search engine optimization. You can find some on Magento connect.

3. SEO Parameters in Admin

It is very important that you manage your Magento Admin efficiently as there are some SEO parameters at backend which should be set wisely. When it comes to URLs, make sure you have 'Add Store code to URLs function' turned off. In this way you can make your website's URLs SEO friendly. At the same time, make sure your URLs should contain relevant keyword for better search engine rankings. This could be very useful in terms of SEO.

4. Meta Title

The default Meta title for Magento is Magento eCommerce. You must change this title. You can edit this by doing the following steps:

a) Go to Script admin area->System->Configuration->Design->HTML Head. Then enter in the title chosen by default. Thus, no use for content pages without custom title.

b) Enter the one chosen in the default title field

c) Now, place the most important keywords at the beginning or closer to the title. This is because it will be more visible to search engines and customers.

5. SEF (Search Engine Friendly) URLs

After giving each page a good content, you must choose SEF URL Identifier and page title for each of them. Afterwards, go to Meta data tab and enter a description for each CMS page you want to be ranked good in search engines. However, be sure to provide accurate descriptions with relevant & targeted keywords.

6. Use of Tags

Make sure you have specific tags. Using relevant tags helps the users to search products within your website. Another important thing to ensure is your web address which should be such that it can be easily understood by all. A site that is simple and easy to understand saves the time of the users to search the site again.

There are some useful ways to ensure that the site is optimized as per search engines standards. After the above, you can optimize your site to get a good Search Engine Rankings along with traffic. Ultimately, it will result in the generation of a good ROI for your business.

As far as other aspects of Magento SEO is concerned, there are certain other factors which should be considered such as Image optimization with "Alt" tag, Heading tags (Like H1, H2, H3 etc), Anchor text optimization.

About the Author

Expert Magento Developers is US based Magento Development Company which deals in magento development services- magento upgrade, magento extensions, magento theme design etc.