How to Prep Up Your Email Campaign for Holiday Sales

How to Prep Up Your Email Campaign for Holiday Sales

What’s a better occasion to shop than the holiday season? 
With the spirit of merriment and festivities in the air, the public is bound to celebrate their happiness by buying gifts for themselves and their loved ones. It is the season of spending where all businesses big and small can look forward to a boost in their sales. 

Everywhere you look is covered in holiday decorations that just add to happiness in the air and it’s that time of the year when the marketing department goes to town with their creative and colorful holiday advertisements and digital marketing campaigns. 

Amongst various marketing channels like social media, billboards, and advertisements, email marketing is the one that feels the most personalized. In fact it is also the marketing channel with the highest ROI, $36 for every $1 spent. 

So how should marketers and businessmen prep their email campaigns for the holiday season? Let’s find out the top ways to boost your holiday sales through smart email marketing.

1)  Prep Early For The Holiday Season

As the saying goes, “The early bird gets the worm”, hope you’ve started planning your email marketing strategies well in advance.  And, more importantly, analyzed the sales and success of your past mailing campaigns to see what worked and if it can be recycled for this season.

Data speaks the truth, you will get a fair assessment from past approaches and you can then plan your new strategy accordingly.  Also, I guess, you may have already notified your customers and subscribers of your upcoming holiday promotions as it’s generally observed that people tend to shop in advance for their holiday gifts, rarely leaving the shopping to the last minute. If not, do it right away, as this way they can look forward to your deals and offers. 

The point is, planning a well-scheduled holiday mailing in advance helps - a list that has something for everyone, be it early shoppers, or last minute frenzied shoppers. More than anything builds a rhythm instead of bombarding customers with mails with higher frequency. The timing of your mails is very important to avoid getting spam-listed.  

2)    Use Festive Language in Your Content

What better way to grab the love and attention of your customers than to offer them great holiday deals!!

One of the things that people look forward to the most during the holiday season are the plethora of deals and discounts given by all the brands and businesses. You need to make your customers feel special and loved so you can send out personalized offers based on their shopping and wishlist data.

Another engaging activity to add in your holiday emailing campaign is simple games. Play games to win free stuff is another great way to increase site traffic, customer engagement, and still embody the festive spirit of fun.
 

3)    Use Call-To-Action Buttons

Holiday season is all about getting into action and buying the best products at the best prices. So, check whether you have been using CTA (call to action) buttons in your emails to draw attention to the bestselling products on your website or mobile app so customers can quickly land on important links without having to manually search for them on your website.

Plus, you can feature real-time data by highlighting them with lines like “Last 2 remaining” or “Stock clearing out fast” to create a sense of urgency amidst your viewers to buy the product. This way you can motivate your customers to take action through your emails and boost your holiday sales. 

Another great trick to create a sense of urgency in your customers is to add a real-time timer on offers and deals that are expiring soon. This trick nudges your customers to not miss out on great opportunities and shop from your store while the offers last.

4)    Offer Holiday Deals and Discounts

What better way to grab the love and attention of your customers than to offer them great holiday deals!!

One of the things that people look forward to the most during the holiday season are the plethora of deals and discounts given by all the brands and businesses. You need to make your customers feel special and loved so you can send out personalized offers based on their shopping and wishlist data.

Another engaging activity to add in your holiday emailing campaign is simple games. Play games to win free stuff is another great way to increase site traffic, customer engagement, and still embody the festive spirit of fun.

5)    Test Your Holiday Campaigning Mails Before Hitting Send

It is necessary to have a final check before mass mailing your campaign to different customer segments. And I hope you have tested your campaigns without fail. If not, here are a few things you can do. 

Ensure that your content is proofread, offers are valid, coupon codes are active, CTA links are proper. Checking your email template and design for both desktop and mobile viewing is important. A study by Adobe shows that 42% of Black Friday sales came from m-commerce, therefore checking your mobile view is very crucial for sales. 

Only after checking everything thoroughly, you should hit send and send out your warm wishes to your audience!

Final Thoughts

Holidays are a season that everyone looks forward to every single year. The audience is already hyped to spend quality time with their loved ones and exchanging gifts is one such method to display their affection. It is a great time for marketers to let their creativity run free and for businesses to capitalize on the emotion of happy shopping.

As a digital marketing firm or business owner, the holiday season can be pretty high-tension. It is essential to start planning in advance and maintain your pace without getting derailed from your schedule. The holiday emailing campaign is a great way to show your appreciation towards your customers with good offers and warm wishes that will go a long way.

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