I've been writing a lot at NewCo's publication, and will continue to do so. But I want to make sure you folks know about that work, so here are links to a couple of new pieces. And The Award for the Best Marketing Execution At SXSW Goes To I went to SXSW again this year, and IBM really nailed their million-dollar activation. Because Calling It "Profiting From The Financialization of Death" Won't Make the Phones Ring Pretty joints after midnight stuff, but man, I'm reading Rana's new book and this one made my head spin. Lastly, if you want to stay current on my work at NewCo, which is increasingly editorial in nature, sign up for the Daily newsletter. We're also launching a Weekly version, for which I'll be writing a regular column. Sign up here!
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