I came across a fascinating PPC management program recently called SpeedPPC it lets you create massive pay per click campaigns in ultra-fast time. The skill of running PPC campaigns effectively is to construct your campaigns so that they include a chunky range of keywords with ad copy appropriate to each keyword as well. Writing ad copy that way increases your click through rate which is a good technique for traffic volume and for lowering your click costs.
SpeedPPC takes this process one step further: it lets you build landing pages that are focused on each keyword as well. So you can therefore quickly build a comprehensive sales conversion pipeline consisting of a massive number of keywords, ads that are relevant to each keyword with keyword level URLs that ensure that your website visitors land on a web page that includes the exact words they have been looking for when they clicked on your ad. The result is that you are much more likely to get conversions from your web visitors. An approach like this is common practice but the issue most adwords managers suffer from is a shortage of time and this is where SpeedPPC really helps.
I watched a demo of someone using SpeedPPC that showed them setting up a complete campaign consisting of over 8700 keywords and over 420 ads all in appropriately targeted Ad Groups as well as over 8700 landing pages - all in about 12 minutes! I guess if you are running a lot of AdWords campaigns or if you take your affiliate marketing really seriously then a system like SpeedPPC is a real time saver.