Much more than they are now. Thats the conclusion of a recentMobile Marketing Association(MMA) study, dubbed the SMoX Study, that suggestsmarketersneed to double down where it now counts. This firstwebinarin our SMoX Webinar series will share in-market campaign data and insights fromMasterCard,AT&T, The Coca-Cola Company, andWalmartfrom the MMAs SMoX Study, according to the MMA. This webinar is about action. Its about how brandbudgetsshould be re-allocated to optimize mobile within theirmarketing mixto drive increased ROI (without spending any additional budget). The webinar will discuss several things, including performance and attribution of video, audio, location and other mobile vehicles; the wisdom of multiple creative executions to boost campaign impact; and ways to leverage the new way of dynamic marketing from aim and pray to control and know.