Magento is an open source ecommerce platform which offers long range of features to the users. Today every merchant wants to migrate his/her online store to Magento. Magento offers many options along with one page checkout. The Magento drop-down menus for prices, product and color gives an opportunity to potential customers to save their time and choosing the right products. You do not have to wonder from side to side to find these details.
Why Magento is Better eCommerce Software than others?
Today there are many ecommerce platforms which are FREE such as OS Commerce, Zen Cart, Prestashop, Opencart, Ubercart, VirtueMart, Batavi. However Magento is the best option in today's time which provides you Good Website Design along with the feature of SEO Friendliness.
10 reasons why Magento is better ecommerce software?
1. Open Source (FREE):
Since it is Open Source software, it is absolutely FREE. Apart from being Free, it is easily customizable.
2. Multi Store Capability:
Magento offers Multi Store Capability i.e. it allows you to run more than one store. So even if you currently have 2, 5 or 20 stores, they can be managed from the same admin panel. So in this way you can manage orders and customers at one place without switching to any other website. This makes it easier for you to manage things easily. This is one the major reason for choosing Magento over other ecommerce softwares.
3. SEO Friendliness
Search engine friendliness is Magento's core feature. This feature of Magento allows you various option such as SEO friendly Rewrites, auto generated sitemaps (both HTML & XML). These options help in getting good search engine rankings and improve website visibility.
4. Guest Check Out
With Magento, you will get guest checkout alternative. In this alternative, you can apart yourself from the crowd. In many online stores, the customer must sign before buying, but this method can save time and also help in retaining customers who may not like to register at first. This feature also improves conversion rates.
5. Integrated Google analytics
Magento offers Google analytics integration.
6. Integrated sales and store tracking
Magento gives an option of integrated sales and store tracking. You can manage all your sales & customers from single page which result in saving of time.
7 .No limits on number of product or purchases
There is no limit as far as number of products is concerned. You can upload "N" number of products.
The Catalog is excellent and has facilities which none other shopping cart has in the market.
9. Product Categorization
Magento has features which enable to hold 1000s of product categorized by their classes and categories without making the shopping cart slow.
10. Payment Gateway
Magento gives easy integration of payment gateway.
So to conclude, Magento is one of the best ecommerce software which gives wide range of features to online store owners. In case you find Magento difficult, you can always hire Magento Experts so as to avail the benefits from above mentioned features.