Give Us Your Full 90: How To Build A Tribe From The Ground-Up
to champion the thoughts, ideas, and future of your tribe. You're no longer hiding behind a flier of information about your product. You're on the front lines, engaging directly with your tribe to challenge and shape their desire to connect - and providing the platform for people to do so is how you inform, engage and inspire your tribe.
"[the web] can't provide leadership. That still has to come from individuals - people just like you who have passion about something."
Seth Godin says, "all these blogs and social networking sites are helping existing tribes get bigger and enable new tribes to be born - groups of ten or ten million who care about a political campaign or a new way to fight global warming
Thanks to the internet and the explosion of mass media, tribes are more accessible than ever. From big to small, you can find other people on the fringes of society who are also looking to
For millions of years, humans have joined tribes - for survival, safety, companionship, and purpose. We're connected to tribes because they are chosen for us; woven into our history and upbringing. We're also connected to tribes because we've chosen them for ourselves; hand-picked from a sea of options to feed our passions, interests, and future.
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