I'm sure we've all heard many times the acronym S.E.O or saying the words Search Engine Optimisation, but what exactly is S.E.O or Search Engine Optimisation?
Search engine optimization (SEO)
is "the practice of increasing the quantity and quality of the traffic that you earn through the organic results in search engines.
Now that we have the definition of what S.E.O is let's go into what goes into it. To understand what SEO really means, let's break the definition down and look at each part. There are three main parts that go into S.E.O mainly, quality, quantity and organic results. Let's break these parts down further:
Quality of traffic: You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples then that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
Quantity of traffic: Once you have the right people clicking or looking through from those search engine results pages (SERPs), more traffic is better.
Organic results: We've all seen the Ads on Google pages, those Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.
We have the definition of S.E.O and we now know to make it work for your business the next thing to look at, is how S.E.O works.
You might think of a search engine as a website you visit to type (or speak) a question into a box and Google or any search engine you're using replies with a long list of links to webpages that could potentially answer your question. That is true. But have you stopped to consider what is behind those lists of links? Here's how it works: Google (or any search engine you're using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those info's back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query. This is the SE (search engine) of SEO. The one part of SEO-optimisation-is where the people who write all the content make it understandable and "dress it up" to put it on their sites, so search engines will be able to understand what they're seeing, and the users who arrive via search will like what they see.
S.E.O is a good and solid marketing plan for small, and large businesses as everyone these days is always on their phones or PCs searching for different kinds of goods and services and if a business is not listed it could lose out on potential clients, and if you're a business owner that means you don't earn money. The longer you leave it to start, the further ahead your competitors will be, and the harder it becomes to rank higher than them.