Currently, it is estimated that social media platforms have more than 3.6 billion users globally. By 2025, that number is expected to reach over 4.4 billion. This presents a huge potential customer base for any business to thrive in this digital age.
However, many businesses still struggle to market themselves on different social media platforms, particularly due to using poorly measured and thought-out strategies. Just posting and hoping you attract customers on social media platforms is not an effective strategy.
Consequently, below are reliable social media marketing strategies to use in 2022.

Start using TikTok

• Launched in 2016, TikTok already commands more than 1 billion users because of offering short-video content. For a business owner or marketer, there are different TikTok features you may use effectively to reach and connect with your target audience.

• Livestreaming- You may use this feature to promote your business or product and increase earnings. There is also another feature that enables the provision of links that are clickable as you live stream.

• The platform is also rolling out TikTok shops, a feature making it possible for company profiles or accounts to tag services and products. You can have your online store on the platform.

Engage with your community

 In 2022, your social media marketing management must try engaging more with communities on different social networks. On LinkedIn and Facebook, search for groups that relate to your brand or business. Always track hot topics or trending hashtags that your current and potential customers may find important. 
Ensure the interaction with your community provides real value. Do not seize the opportunity to market your brand or service combatively. 

Rely on user-generated content

Content can be generated in the form of different types of posts such as comments, pictures, and videos by your users or customers. For instance, one of your customers may take a video of himself while using your product or interacting with your business and share it on social media.
User-generated content may help enhance the visibility of your brand, growth of your customer base, and trust. 

Go live regularly

By the end of this year, it is anticipated that the live video industry will have grown by 15 times. That means that live streaming will command more than 18% of all online traffic. Therefore, if you have been ignoring live streaming, it is time to adopt this strategy.
Going live is one of the best social media marketing strategies for closely connecting with your customers. You may use the opportunity to provide vital feedback.
In conclusion, hopefully, you find the above social media marketing strategies for 2022 useful.  It is easy to implement the strategies and the results can be amazing.