With a wide array of SEO Tools available online, each one has a specific role to play. There are SEO tools that can help you with: Keyword Research, Links, Analytics, Local SEO, Mobile SEO, On-page SEO, Rank Checking, Site speed, WordPress SEO, Research and much more.
SEO tools are extremely useful – but you need to comprehend how to correctly use them in order to extract the most out of them. There are certain SEO toolsets that can help you in more than one areas cited above, giving you more of an all-at-once glance of your website’s SEO performance.
You can build a website, but without tools, you wouldn’t know:
- If you are working in the right direction.
- How much traffic your webpages are getting. Digital marketing is continuously evolving and so is Search engine optimization and with a boom in digitalization, its importance is growing at a rapid pace.
- Latest trends in technology mean that if you want to stay afloat in the market in current times, you need to up your SEO game.
One of the most effective ways to do this is by using a variety of available SEO tools online.
What are SEO Tools?
SEO tools provide significant data and alerts about the overall health and success of your website.
They help uncover the areas of opportunity and identify weaknesses, issues or threats that may prevent you from ranking higher and earning higher visibility in the SERPs.
Whether the traffic has increased or dropped significantly.
What keywords you could be using to attract more visits.
And so much more of the highly useful information alike.
A wide range of fantastic SEO tools can make apparently impossible jobs possible and empower online businesses in unimaginable ways.
Now, the problem is that these magical SEO tools are quite expensive. But hey! Don’t get disheartened as we have a great news for you that thankfully there are some really good FREE SEO tools available online that can help you make your businesses grow and flourish for FREE!!
We are listing down the 10 best ones that we believe you should give a shot to in 2021.
FREE Technical SEO Tools:
Identifying and managing technical issues on a site should be part of any SEO workflow. Here are some FREE tools to help you do that:
1. Google Search Console
Google Search Console helps you gain insights into your website's organic performance and any reported issues such as notifications of manual action penalties. Every SEO concerned with ranking good on Google needs to be conversant with it.
It helps you understand your site's SEO performance in terms of clicks, impressions, CTR, and average positions on an individual keyword level - ultimately helping you plan a relevant growth strategy;
Enables you to inspect website URLs to detect crawling and indexing issues that could stop it from showing on the SERPs;
Allows you to find coverage errors and the cause of these errors like 404 errors, crawl issues, pages blocked by robots.txt etc;
Helps you submit a sitemap, request the indexation of a URL & inform Google of a domain name change;
Helps you gain insights into the backlinks and internal links that Google knows about and finding manual actions and security issues;
It is the best place to see the exact issues that Google sees when it crawls and indexes your site. It allows you to test a URL to understand exactly how Googlebot interprets it on a page-by-page level, including the user-declared and Google-selected canonical, the date it was last crawled etc.
2. Bing Webmaster Tools
Bing is one of the leading players in the US with a significant market share of 25%, which makes it too significant to be ignored by focusing on Google alone. Bing Webmaster Tools can play a major role in helping you to manage your site's appearance on the search engine.
You can get heaps of insights into your site on Bing Webmaster Tools. This includes an abstract of how well your site is performing and the areas you need to focus upon in order to mend it. It helps you understand how users are finding your site so as to allow you to diagnose website bugs & glitches and receive notification alerts from Bing.
There are chances that your rivals are taking Bing for granted, which could prove to be advantageous for you. It provides an SEO analysis tool popularly known as SEO Analyzer that gives best practice recommendations, which even bypasses your robots.txt files to allow you to check pages you aren't yet ready to index.
Bing Webmaster Tools give you more insights into your site's performance than Google Search Console.
3. Google Page Speed Insights
Site speed impacts the user experience (UX) of your site and is not only a Google ranking factor. Slow loading pages can spoil user experiences, prevent conversions and impair website rankings.
You can use the Google PageSpeed Insights tool to understand your site's PageSpeed score and learn how to improve it by addressing the highlighted issues.
It allows you to notice the leading areas impacting the speed of your website, such as image load time or server issues, as well as the areas that are performing well, even if you are not a tech savvy human.
This free SEO tool offers you suggestions regarding improvements to be made on your site, and also how much time can be saved by making them. It is a great way to enhance your website's overall performance.
SEMrush is a quite popular, comprehensive SEO toolkit that allows you to keep on top of all technical matters related to the optimization of your site along with offering you numerous other benefits.
A SEMrush FREE subscription offers you a range of benefits:
You can perform up to 10 searches a day in our Domain Analytics and Keyword Analytics databases;
You can use the Keyword Magic tool without saving searches;
You can create and manage a single project where each project includes 12 individual tools;
You can crawl up to 100 pages of your site with the Site Audit tool to find issues and opportunities. Also, if you have a registered SEMrush account; a limited crawl of 25 pages is available without an account;
The Position Tracking tool allows you to track the positions of up to 10 keywords;
You are given a total of 10 SEO Idea units per month.
From keyword research to technical SEO auditing, reporting, and competitive research, SEMrush's FREE subscription offers a treasure of features to help you make your website flourish. It grants you access to FREE extensions like SEOquake and glimpses of paid add-on features like the Growth Quadrant for competitive landscape analysis.
5. Screaming Frog SEO Spider
Screaming Frog SEO Spider allows you to crawl up to 500 URLs with a FREE account, which is sufficient to allow you an adequate insight into the technical issues your website is facing.
Screaming Frog is a desktop-based tool for analyzing and auditing technical SEO issues, unlike many other crawlers. Ranging from spotting broken links and auditing redirects to analyzing meta-data and discovering duplicate content, this potent tool can be used for sites, both large and small.
Screaming Frog allows you to export your findings to a spreadsheet to be used for listing SEO recommendations. This enables you to gain useful insights and strategize accordingly to succeed in long run.
SEORANKER by Smile IT Solutions is a tool used for Optimizing your website. It creates a Free Report of the SEO of your website which assists to improve your site and identify opportunities to get ahead of the competition.
It prepares In-Depth Reviews for any number of websites which you want a report on and Provides an excellent SEO analysis, pointing out all the SEO errors and several recommendations, enabling us to increase your rankings.
This FREE tool puts you back in control of many essential SEO tasks, so you don't have to depend on developers to overcome limitations.
7. Merkle’s Hreflang Tags Testing Tool
According to Google's John Mueller, implementing hreflang is one of the most complex parts of SEO; using Merkle's hreflang Tags Testing Tool is one way to make it a bit easier to check for any errors.
Whether you are implementing hreflang tags in HTML, HTTP headers, or an XML sitemap, it is easy to commit mistakes unknowingly. This FREE tool from Merkle lets you enter a URL, select a user agent, and test your implementation to help you spot issues and resolve them as soon as possible. With hreflang implementation, It means you can spot problems within minutes, and understand the alternate URLs and the targeted region.
Diagnosing such issues can be extremely laborious and exasperating, but when you are able to see the observations presented in a systematic format, spotting that one incorrect tag could become easier.
8. Rank Math
With more than 300,000 installations to date, Rank Math is possibly becoming the most frequent, go-to WordPress SEO plugin. It covers an array of features from optimizing your page titles and meta-descriptions and monitoring 404 errors, to creating XML sitemaps and identifying fresh content opportunities. Moreover, it recommends the ideal settings to help you run a fully optimized WordPress site.
Credits to its modular framework, Rank Math enables you to get complete control over what you use and what you don’t allowing you to choose your features more freely as compared to an all-in-one plugin.
9. Yoast SEO
Yoast SEO is a FREE WordPress plugin that makes optimizing your site as quick and forthright as it should be for beginners. Yoast SEO gives you complete control over your site's optimization for specific keywords, being fully integrated with the Gutenberg WordPress editor. Its built-in support simplifies complex tasks like adding structured data blocks for how-tos and FAQs.
Yoast SEO is great for people who run their own businesses as it makes it incredibly simple to take care of your on-page optimization yourself.
The tool gives you a number of pointers for urgent problems and suggested improvements and shows you what you have already optimized correctly, once you enter the focus keyword for a page.
It uses a simple traffic light system, each color representing the severity of the issues and places where improvements can be made on a page-by-page basis. It is indeed a great tool to assess the individual elements of your onsite optimization efforts.
Hunter is a major link-building tool. One of the most tedious tasks in an outreach campaign is finding the correct email addresses of prospects, but this is where hunter.io can save you hours on Google or social media. The great news is that you can use it for FREE to find up to 50 email addresses every month.
Hunter offers a way to find the most common email pattern for a particular domain, which ensures you are pitching through the right address. It can save you hours of hard work on each campaign and saves you from the frustration that follows after unsuccessful campaigns and wasted time and efforts.
Each returned email address comes with a confidence score based on where it has been found and a link to each source.
We have shared with you a list of the top 10 FREE SEO tools that can help you up your SEO game and boost your website performance without burning a hole in your pocket. Try one or more today and share your experience in the comment section below.
Happy Fruitful SEO to You!!