In the virtual world that exists today, consumers take fast decisions when they are faced with buying choices. This buying behavior is accelerated especially while shopping on ecommerce websites. Therefore, many companies such as Nike, Olympus, Samsung, and virtually, thousands of other companies have marked their online presence in the form of ecommerce stores.

These companies have one thing in common, which is their ecommerce stores run on the Magento Platform. Today, many ecommerce platforms exist besides Magento such as Shopify and BigCommerce, but why is it that the business world prefers Magento development despite so many options to build any type of ecommerce store that businesses require. Well, let us examine the reasons below:

Magento is open source and free

The most popular edition of Magento, out of the three versions that Magento has is the community edition, which is open source and free. It also has the most dynamic developer community on the internet for ecommerce platforms. Since Magento is free to download as well as install, it can be tweaked in many possible ways to suit the type of website that you are considering. A variety of extensions are available through the Magento Connect Marketplace, which makes Magento website development easier and more versatile.

The platform is updated regularly while bugs and security flaws are routinely removed. This makes Magento a safe proposition for ecommerce websites. An even higher level of security is provided by the Enterprise edition, which offers brilliant security features such as Secure Payment Bride along with PCI Data Security standards.

An ecommerce platform right from the start

Rather than being a content management system modified to work like an ecommerce store, Magento is an ecommerce platform right from the start. The core features like user dashboards, customer segmentation, inventory management, and advanced shipping and supplier management along with other features like CMS options and newsletters make ecommerce development an exciting proposition.

Choose your own hosting service

Unlike other ecommerce platforms, which are tied to a hosting service, Magento offers users the ability to choose their own hosting service. This offers the advantage to keep costs low so you can also change your hosting service in case you have an issue with your existing hosting provider.

Lack of incremental costs a big advantage

If you are using another ecommerce platform, you will have probably experienced that the bigger you grow, the more incremental your costs are to host your products and product lines on your existing platform. These ecommerce platforms make you pay exponentially higher fees as you grow larger and larger in order to accommodate your products and SKUs. However, with Magento, you do not end up paying larger fees, even if you expand and grow as much as you like.

Modular nature

Yet another advantage of Magento is that is highly modular and customizable. This feature is for those businesses which are highly flexible in nature. Hence, a website for a bakery is completely different from a website for an automotive workshop. For the developers of Magento, this is completely understandable and you get extremely modular technology for a stunning and brilliant front-end experience.

No need to pay for 3rd party integration

With Magento, you can even go in for ready-made plugins and apps without spending on this feature. With other ecommerce platforms, you need to pay the service provider for integrating third-party apps on the website. Additionally, these service providers allow only certain apps to be integrated and they often charge a substantial fee for this process.

Page-caching for faster loading

In today's fast-moving world, people expect websites to load in under 3 seconds. Their patience seems to run out when the time frame exceeds this limit. Customers prefer to move and head towards the competition while denting your conversion rates. However, with Varnish, Magento allows page caching, so that your platform can load as fast as possible while your website can have as many features as you want.

Mobile Friendly Websites

With Magento, it is possible to create a mobile-optimized website, which can be quite a hassle on other competing platforms. Since more and more people are accessing the Internet using smartphones, it is imperative that your website is mobile friendly too. With the HTML 5 capabilities of Magento, it is possible for your website to go mobile and ensure your success in the mobile world.

SEO Friendly

Today, the importance of SEO cannot be discounted. Websites need to be as SEO friendly as possible. This is especially true for larger ecommerce websites, which have hundreds or thousands of web pages. With Magento, you can easily create SEO optimised URLs, meta tags, descriptions, sitemaps navigation, category structures, and such. The source code of Magento comes with all of these features and ensures that your site is search engine friendly while saving you a lot of hassle as well as time.

Concluding Thoughts

Magento is truly a versatile software that also helps you launch yourself and your business in the international arena. Magento allows you to target international customers since it supports multiple currencies and exchange rates. Also, Magento also allows you to run multiple websites from one common backend, making site management easy if you are managing multiple niches.

Hence, Magento allows a better and more versatile way of managing your ecommerce business with the best in class features and top-notch attributes. Why not switch to Magento today. Talk to your Magento Developer and see if you can work out a solution in your favor. Good Luck!

Authors Bio

Backed with in-depth knowledge of various ecommerce store development platforms, Mr. Kishan Kanani manages and executes all the Magento development solutions at NCode Technologies, Inc. He likes to share tips and tricks on different technologies like Magento, WordPress & Shopify.

Source: www.ncodetechnologies.com