61 Key Social Media Metrics Defined Funnels probably deserve a post of their own, but for our purposes here it might help to keep an image in our eye of what a typical customer journey with a brand or product looks like (or one version of it, anyway), courtesy of a In fact, there are so many different KPIs that it can be tough to keep them straight sometimes. In this post, we'll look at a variety of social media metrics you might choose to focus on, with a brief explanation of each and how to measure it. Social media KPIs could be the amount of engagement or shares you're receiving on your social media networks. You could also track clicks back to your website via social media, or conversions once visitors get there. DOWNLOAD: How To Use Social Media To Find New Leads [Free Guide] Basically, social media KPIs, or social media metrics, are whatever is most important for your business. These are the goals and benchmarks that help you determine how well your campaigns and strategies are performing. I think it's because the phrase "key performance indicator" always sounds like something you need to be wearing a suit in front of a Powerpoint presentation in order to say. Curated from 61 Key Social Media Metrics, Defined Share Original Source: bit.ly