For example, if youre in the restaurant or travel industry, a mobile-friendly website is critical. When making choices of where to go on a trip or where to go for a bite to eat, people are first pulling out their smartphones to look for more information. , they affected approximately 4 and 12 percent of all searches. Zineb Ait Bahajji, Webmaster Trends Analyst at Google said this update is expected to bigger than both Penguin and Panda. Mobile users are growing tired of non-optimized websites and Google is taking notice. Users want easy to press buttons, a quicker way to find pertinent information, and the site to fit perfectly on the device of choice. No more sifting and pinching to make sure the website fits properly. Googles newest algorithm update focuses on a mobile-friendly design. Mobile is the hot trend right now. More and more people are accessing websites with their smartphones and tablets. These devices combine for 60 percent of all online traffic. . Websites that arent mobile-friendly by April 21, 2015 will likely see a significant dip in their Google search rankings. If you havent made plans to transition to a mobile-friendly design or youre just unaware of the requirements, dont panic.