Put the Future of Digital Innovation in Your CMO's Hands
Fueling the unease is the recognition that digital budgets will make up over 75% of the marketing budget within the next five years, according to a 2013 Accenture
Assailed on all sides by big banks, virtual banks and wanna-be banks, todays marketing officer faces challenges that were unimagined just a decade ago. And most marketing directors are not ready to manage the new digitally-charged marketplace.
Todays bank chiefs face a blizzard of challenges. But no challenge may be more critical ? or more frequently overlooked ? than putting the right person in the marketing directors office.
SourceMedias Partner Insights program enables marketers to deliver relevant content and insights directly to the American Banker audience via SourceMedias digital media platforms. Partner Insights content is produced by the marketer. To find out more, contact Anne Hrubala at
Put the Future of Digital Innovation in Your CMOs Hands | Bank Think