1. Keywords: 

Your Niche specific keywords are a crucial element in your overall facebook page design. By using relevant keywords in your bio, descriptions and content you add more authority to your page. These same keywords can also add powerful Social Signals to your Main site and makes your page more accesible via FB Graph Search.

2. Rockstar Bio:

Creating an optimized Rockstar Bio for your facebook page creates more credibility and authority for your page and business.

3. Use Tags:

Use HashTags and Meta Tags to be easily discovered by All search engines. Micro data and Schema are also great for E-commerce pages, allowing you to show off rich details via the search engines.

4. Facebook Open Graph Image Meta Tags:

The image META tag directs Facebook to use the specified image when the page is shared. And don't forget to add Alt img meta directly to your photos as well.

5. Tabs:

Facebook Tabs afford you the opportunity to Generate and Convert leads, Drive Targeted Traffic to a Landing page and promote products or giveaways you can take full advantage of Facebook tabs by using all of the above mentioned keys to drive super targeted, Pre-Qualified Traffic to your mainsite offer.

Original Source: dreamstatedigital.com