Confession: I am an email junkie. Ok, more accurately, I have is a strong appreciation for a well-crafted email campaign. My favorite types of emails to receive are on the topics of digital marketing, apparel and food.
Unfortunately, other email marketers are not the only sources vying for the attention of your consumers. Mobile users have access to a seemingly limitless list of apps, content and sources for information.
As a busy consumer and marketer (which is exemplified by the number of unread emails in my personal inbox), I am quick to signup to receive email communications, but selective in which ones I actually read and act upon. Lets dive a little bit deeper in the head-turning elements that make for a successful B2C email marketing campaign.
Who is the Email From?Unless there is an individual or brandividual that is associated with the brand, send theemail from the name of your company. When mobile users are scanning their email inbox, theyll be looking for updates or offers from the names of brands that theyve subscribed to.
Keep Headlines Succinct & MeaningfulDepending on the device that consumersare using, the number of characters that they will see in their email client will differ. Firstconsider how many characters would be visible in their email snippet that is seen prior to actually opening the email. Believe it or not, that number can be as low as 15 characters. Next, youll need to inspect the length of the full subject line based on popular devices. Subject line displays also vary significantly by device.